I've been ranking websites longer than most SEO consultants have been on the internet.
I founded adoption.com in 1995, before "SEO" was a phrase anyone used. AI has changed the playbook. It hasn't changed the fundamentals. I rank what I own, then I do the same work for you.
before SEO was a phrase
started at DR 0.8
on organic traffic alone
in any of my case studies
Proof, not promises
Every case study on this site is a property I owned and ranked myself. Not a client result. My own work.
Bone Voyage Dog Rescue
DR 0.8 to DR 62. Nationally ranking pages for dog rescue keywords. Five years of compounding organic growth on a nonprofit budget.
Read the 5-year arc →AjijicRelocationGuide
Owning a niche on Google and emerging AI citations. Multi-domain authority play for the Mexico expat relocation space.
See the niche-domination approach →Rebuilding Seminars
An active engagement: rebuilding the SEO foundation of a national divorce-recovery organization. In-flight work, transparent about where we are.
See what we're building →How I work
Five productized tiers. Clear scope. Honest pricing. You know what you're getting before you sign anything.
Why trust someone called a "Believer"?
Half the SEO world decided AI killed search and started posting hot takes about it. I kept ranking. My own properties. With measurable results. The "Believer" part is earned, not aspirational.
My background is medical technology and biochemistry. I care about evidence. I care about what actually works. I've been doing this since before most of my competitors were in high school.
- 🌐 Founded adoption.com, 1995
- 🎓 BS Medical Technology, UTHSC Houston
- 🐕 Bone Voyage — 4,000+ placements, DR 62
- 🤖 Daily Claude Code + programmatic SEO
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