Rank what I own first
I built and ranked my own properties before taking on clients, so you can check my work before we ever talk. Proof before promises, always.
SEO for Front Range businesses · Boulder, Colorado · ranking since 1995
Be the business Google ranks and AI recommends.
There are three places people find a business now: Google Maps, Google search, and whatever an AI assistant says when someone asks. My SEO Audit Report measures all three and tells you where you actually stand in each.
Run it like a scientist
A baseline, a hypothesis, a protocol, and one number we are trying to move. A scientific approach, applied to search.
Get cited by the machines
ChatGPT, Perplexity, Gemini, Google AI Overviews. Built to be the source the answer engines quote.
A property I ranked One rescue. One focused year.
One rescue. One focused year.
From a whisper to a megaphone.
Bone Voyage Dog Rescue had drifted at low authority for years. Then about a year of focused SEO took it from a domain rating of 12 to a peak of 62, ranking nationally for the words that matter and helping place more than four thousand dogs into homes. No paid ads, built on earned press and original research.
Read the full arc 0 Peak domain rating
from ~12 when I engaged
from ~12 when I engaged
0 Dogs placed in homes
across the US and Canada
across the US and Canada
0 Organic keywords
ranked, from zero
ranked, from zero
$0 Paid advertising
in any case study
in any case study
The growth figures above are all from Bone Voyage Dog Rescue, a rescue I built the SEO program for from scratch.
The whole philosophy, in one line
Be the business Google ranks and AI recommends.
Proof, not promises
Real work, with the numbers attached.
Some are properties I built and ranked myself. Others are clients I'm working with now.
🐕
Bone Voyage Dog Rescue
DR 12 to 62 in about a year of focused SEO. Nationally ranking pages for dog rescue keywords, on a nonprofit budget.
Read the 5-year arc → 💛Rebuilding Seminars
An active engagement: rebuilding the SEO foundation of a national divorce-recovery organization. In-flight work, transparent about where we are.
See what we're building → One product
The SEO Audit Report.
Every number in it is measured, never estimated. Run it once, fix what it finds, then re-run it free and see whether the fix landed.
Free ScanFreeSpeed, security and the technical baseline
Audit$49Adds Google Maps position and the full on-page audit
Audit Pro$129The complete Visibility Snapshot: Maps, keywords and AI
AI Search Command$299The widest AI battery, 75 answers across 5 assistants
Where I work
Local SEO, one client per market.
Front Range coverage from Boulder. If a competitor in your city hires me first, I can't take you, so earlier is better.
Why work with me
The conviction is earned, not borrowed.
I founded adoption.com in 1995, before "SEO" was a phrase anyone used. My background is medical technology and biochemistry, so I care about evidence over hype. While much of the industry wrote search's obituary, I kept ranking real properties with measurable results.
I have been doing this since before most of my competitors were in high school. That is the whole pitch.
More about Annette →“
Be the business Google ranks and AI recommends.
- Founded adoption.com, 1995
- BS Medical Technology, UTHSC Houston
- Bone Voyage: 4,000+ placements, DR 62
- Daily Claude Code + programmatic SEO
Fair questions
What owners usually ask before saying yes.
Why an audit instead of hiring an agency?
Because you should know where you stand before anyone sells you a retainer. The report is one-off, measured, and yours to act on however you like, including handing it to whoever already handles your marketing.
What is the Visibility Snapshot?
The part of the report that answers one question: when someone goes looking for what you sell, do they find you? There are three places that happens now. Google Maps, Google organic results, and the answer an AI assistant gives. The Snapshot measures all three and puts them on one page, because most businesses are strong in one and invisible in the other two without ever knowing it.
How do I know the numbers are real?
Every figure comes from a live measurement: a crawl of your site, a Lighthouse run, a Google Maps search, a paid keyword API, and real questions put to five AI assistants. Nothing is estimated and nothing is written by a language model. Where something could not be measured, the report says so instead of filling the gap.
Not sure where your business stands?
Start with the free scan and see the technical baseline, or go straight to the full Visibility Snapshot and find out where you land in Google Maps, in search results, and in what the AI assistants tell people who are looking for what you sell.
See the audit and pricingOne-off pricing. No subscription, no minimum term, no sales call.